I’m Dillon McIntosh, a brand strategist and designer with over a decade of experience helping businesses clarify who they are and how they show up. I’ve worked in-house at startups, inside agencies, and as a freelancer, designing everything from logos and marketing assets to identity systems, award-winning websites, and digital platforms.

Over the past 10 years, I’ve seen countless businesses struggle to build strong brand foundations. The result is often the same: missed opportunities to align with their customers, lead their market, and realise their full revenue potential.

That’s why I created Theory Dept. It connects strategy with design in a way that actually drives growth. The focus is on going beyond the visuals to solve deeper brand challenges with structure, clarity, and intent.