Almost all goal frameworks teach you how to work harder or plan better but the real problem for founders isn’t execution. It’s goal selection that lets them stay the same. Unless your goal forces a shift in how you operate, you end up spinning your wheels, busy but stuck.

The 10x Goal Filter flips that paradigm. It’s designed around how high-performing founders actually set goals, not by picking “realistic” targets that feel safe, but by choosing goals big enough to break old patterns and create momentum fast. It combines counterintuitive thinking with practical weekly outputs, so you walk away with clarity, confidence, and a plan you can act on this week.