Market Category Clarity
Most products don’t lose because they’re weak. They lose because buyers don’t know how to think about them. When your category is unclear, buyers default to the closest thing they recognise, even if it’s the wrong comparison entirely.
The Market Category GPT walks you through a structured diagnostic to uncover what buyers would truly use instead of your product. Not similar startups. Not trendy labels. Real alternatives, real trade-offs, real decision logic.
The result is category clarity that shortens explanations, sharpens positioning, and puts your product in the right mental box from the first interaction.
Why This Works
Most category advice starts with labels. This starts with behaviour. Buyers don’t choose categories. They choose replacements. This GPT forces you to anchor your positioning in that reality.
Instead of brainstorming what you want to be called, you map what buyers already compare, tolerate, or live with today. From there, the right category becomes obvious, not aspirational.
When buyers instantly understand what you replace and when to use you, decisions get faster, conversations get cleaner, and your strengths stop being misunderstood.
If you want, next I can tighten this for a Framer layout, add a conversion-focused CTA section, or adapt it for a hardware-specific audience.
© 2025 Theory Dept Pty Ltd | ACN 689 165 982. All rights reserved.