Kill confusing messaging & generic positioning

Unlock the Secrets to Selling a Product That Should Sell Itself

Unlock the Secrets to Selling a Product That Should Sell Itself

A practical guide for founders who want to sharpen their message and start attracting the right customers without gimmicks, hacks, or fluff.

A practical guide for founders who want to sharpen their message and start attracting the right customers without gimmicks, hacks, or fluff.

Messaging audit

Messaging audit

Actionable tasks

Actionable tasks

Repeat what works

Repeat what works

Growth system

Growth system

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"Really fantastic and exactly what I need to help structure my ideal customer market."

Christopher C.

"I realised I had been doing parts of that informally, but your structure gives me a cleaner way to set up those discussions and frame my pitches / presentations."

Jack W.

"I appreciate the clarity and structure you bring to sales enablement."

Chandru TG.

Why This Guide Works

It' been built based on real work with product founders. Every tactic comes from hands-on experience. It’s designed to be used, not just read.

You’ll get practical, ready-to-go activities so you can sharpen your message fast, fix positioning, and finally get traction.

By providing my details, I agree to receive marketing communications from Theory Dept and accept the Terms and Privacy Policy. Unsubscribe anytime.

"I realised I had been doing parts of that informally, but your structure gives me a cleaner way to set up those discussions and frame my pitches / presentations."

Jack W.

"Really fantastic and exactly what I need to help structure my ideal customer market."

Christopher C.

"I appreciate the clarity and structure you bring to sales enablement."

Chandru TG.

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Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

6:36PM — Wed 6 Jan

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

6:36PM — Wed 6 Jan

Connect on Socials

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