Personalised
In 60 minutes, I help you diagnose what is slowing your growth and show you the actions that will help you attract, convert, and retain the buyers who matter most.
You leave with clarity, direction, and a plan you can start using immediately.
A personalised deep dive into your product, your buyers, and your current bottlenecks.
It is a space where you can bring your challenges, unpack what is not landing, and get clear guidance on what to do next.
Many founders use this workshop as their first step before installing their Commercial Engine™ with me. Others use it as a standalone session to move through a specific challenge. Both approaches work.
This workshop is designed for product or hardware founders who:
Have a great product but feel unsure how to move commercially.
Want clearer messaging that speaks their buyer’s language.
Are stuck between progress and potential.
Are pre revenue or growing up to $100k/mo.
Are problem aware and searching for support they can trust.
Want to understand what to do next before making a bigger investment.
Note: This is not for service based businesses.
Because each founder brings a different challenge, the outcomes vary.
To make this clear and structured, you receive what I call your Commercial Clarity Pack, which can include any mix of the following.
Growth Blocker Diagnosis
A clear understanding of what is slowing buyers down, why things feel stuck, and what needs to change.
Next Steps Map
A simple set of priorities for the next thirty days so you know exactly what to focus on.
Messaging Snapshot
Direction on what your ideal buyers need to hear and how you can communicate with more strength and clarity.
Opportunity Scan
A look at the untapped opportunities in your product, your positioning, or your buyer journey.
The session is guided by your needs, so your pack reflects the exact areas we explore together.
1.
You book your session
Use the checkout link at the bottom of the doc to secure your spot. Once paid, you are sent directly to the calendar to choose the time that suits you.
2.
We meet for sixty minutes on a live call
I start with a few simple questions to understand where you are and what you’re trying to do. From there, you can take the conversation wherever you need it to go. This is not a rigid script. It is a supportive space to unpack what is happening in your business.
3.
You receive the recording
This is yours to revisit anytime.
4.
You get your Commercial Clarity Pack
Your pack distills the biggest insights from our session and the specific actions that will help you move forward.
5.
You get light ongoing support
After the session, you can reach out by email for any clarifying questions or quick check-ins.
•
You want to feel confident in what to do next.
•
You want commercial clarity without committing to a full project.
•
You want to speak your buyer’s language with more power.
•
You want help diagnosing why progress feels slower than it should.
•
You want to understand what is blocking growth so you can fix it.
•
You want to know whether now is the time for a Commercial Engine.
If you do not get value from the session, I will refund you.
No hesitation and no hard feelings.
Some founders use their clarity pack to implement the changes on their own.
Others decide they want help installing their Commercial Engine so they can attract, convert and retain buyers more consistently.
There is no pressure either way.
We simply explore the best next step if you feel it makes sense.
What if I am at a very early stage?
You are welcome. Early stage founders often get the most clarity from this session.
What if I am already making sales but want to grow faster?
Perfect. The diagnostic format helps uncover where your growth is leaking.
Is this only for hardware companies?
It is ideal for product companies with a physical and/or digital product, but not suited for service businesses.
Will you pitch me at the end?
Only if you ask about next steps. The call is yours.
Can I bring a co-founder?
Yes. Two people is fine.
If you’re interested in booking your Personalised Diagnostic Workshop, use the link below to book your spot.
Still unsure if the Diagnostic Workshop is for you then book an intro call and we can explore if this is suitable for you and your product.
Join the Theory*Thursday newsletter and get practical insights on turning advanced hardware into trusted growth, one system at a time.
By subscribing you agree to our Privacy Policy and provide consent to receive updates from us.
© 2025 Theory Dept Pty Ltd | ACN 689 165 982. All rights reserved.