Show up like a market leader.

Show up like a market leader.

Show up like a market leader.

Shed the brand you’ve outgrown with strategy-first design that aligns every touchpoint with your market and growth goals.

Shed the brand you’ve outgrown with strategy-first design that aligns every touchpoint with your market and growth goals.

Book a Brand Clarity Call

Get Clarity Now

Brands, founders, and marketing teams who’ve trusted Theory Dept.

Solution, clarified

Solution, clarified

Your brand isn’t just how you look, it’s how the market perceives your value. When that perception is out of sync with your growth, you’ll feel it in sales, hiring, and momentum.


If your team’s saying things like:

We’ve outgrown this logo.

We look like every competitor.

Our brand confuses new customers.

Then your brand’s misaligned and that’s exactly what we help fix.

Why It Matters

Why It Matters

Your brand isn’t just a first impression, it’s a filter that shapes how every customer, investor, or employee sees you.

When your brand is out of sync with your direction, you’ll feel it in all the wrong places:

Deals take longer to close.

Hiring the right people becomes harder.

Marketing isn’t landing like it should.

The right strategy-first brand closes that gap, aligning how you show up with where your business is going next.


Design becomes more than just visuals. It becomes a tool for growth, clarity, and confidence.

Building Brands That

Align and Scale

Building Brands That

Align and Scale

We work with brands who’ve hit an inflection point. They’re often growing fast, launching something new, or simply ready to step into a new chapter.


Our work ensures your brand isn’t just updated, it’s aligned to your goals, your audience, and your team. Here’s how:

Clarify

We take a clear-eyed look at your current brand. Through structured discovery and insight, we define your positioning, personality, and purpose which sets the foundation for every decision that follows.

Create

From the strategic foundation, we design your brand identity system — crafted to reflect your direction, scale with your growth, and bring consistency to every touchpoint.

Communicate

We equip you to show up with confidence like a market leader. Whether it’s brand guidelines, rollout assets, or digital systems, your brand is built to speak clearly, look sharp, and move in sync with your business.

Results, Not Just Decoration

Results, Not Just Decoration

Clarity that connects.

You’ll have a clear message and brand foundation that resonates both internally and in the market. The kind of clarity that aligns your team and makes your audience say “finally, this makes sense.”

A visual identity that holds its weight.

Your brand will look as strong as the business behind it. Backed by a visual identity system that’s cohesive, considered, and instantly recognisable across every touchpoint. No more mismatched visuals or second-guessing if it feels “on brand.”

Confidence to grow into what’s next.

With a strategy-first approach and strong alignment, you're ready to think bigger. You'll have the tools to increase your prices, introduce new offerings, or approach larger clients, making your vision of growth a reality.

Two Ways to Work Together.

Two Ways to Work Together.

Two Ways to Work Together.

Choose the option that best suits you.

Choose the option that best suits you.

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Not sure which is right for you?

Try the Engagement Guide — a fast, personalised tool that gives you an instant project quote based on your goals and brand stage.

Try the Engagement Guide

Past Clients Have Said

Past Clients Have Said

Before Theory Dept, Dillon worked directly with founders on fast, focused brand identity projects. Here’s what a few had to say.

“I am so impressed by the designs Dillon created for me. I had great options to choose from. He nailed the aesthetic and intent perfectly - and he did it amazingly fast. He's my forever brand guy!”

Chris

@cristobaldlopez

“I am so impressed by the designs Dillon created for me. I had great options to choose from. He nailed the aesthetic and intent perfectly - and he did it amazingly fast. He's my forever brand guy!”

Chris

@cristobaldlopez

“I am so impressed by the designs Dillon created for me. I had great options to choose from. He nailed the aesthetic and intent perfectly - and he did it amazingly fast. He's my forever brand guy!”

Chris

@cristobaldlopez

“Dillon created so many beautiful designs I had a hard time choosing one to stick with. He really knows how to take a name, create a brand and bring it to life. Will definitely be using him for my next startups.”

Donovan

@ChabeDonovan

“Dillon created so many beautiful designs I had a hard time choosing one to stick with. He really knows how to take a name, create a brand and bring it to life. Will definitely be using him for my next startups.”

Donovan

@ChabeDonovan

“Dillon created so many beautiful designs I had a hard time choosing one to stick with. He really knows how to take a name, create a brand and bring it to life. Will definitely be using him for my next startups.”

Donovan

@ChabeDonovan

“Dillon’s turned my vision into a brand that perfectly represents my app. He immediately captured the essence of the project and guided me with professionalism and creativity.”

Danilo

@dmasiiii

“Dillon’s turned my vision into a brand that perfectly represents my app. He immediately captured the essence of the project and guided me with professionalism and creativity.”

Danilo

@dmasiiii

“Dillon’s turned my vision into a brand that perfectly represents my app. He immediately captured the essence of the project and guided me with professionalism and creativity.”

Danilo

@dmasiiii

“Dillon absolutely knocked it out of the park with my new brand! He took my vision and turned it into a modern, cohesive look that perfectly matches my project. His creativity, attention to detail, and quick turnaround blew me away. I can't wait to show off my new brand and highly recommend him to anyone looking for a professional designer!”

Guido

@guidosteenberg3

“Dillon absolutely knocked it out of the park with my new brand! He took my vision and turned it into a modern, cohesive look that perfectly matches my project. His creativity, attention to detail, and quick turnaround blew me away. I can't wait to show off my new brand and highly recommend him to anyone looking for a professional designer!”

Guido

@guidosteenberg3

“Dillon absolutely knocked it out of the park with my new brand! He took my vision and turned it into a modern, cohesive look that perfectly matches my project. His creativity, attention to detail, and quick turnaround blew me away. I can't wait to show off my new brand and highly recommend him to anyone looking for a professional designer!”

Guido

@guidosteenberg3

“I love what Dillon has crafted for Orbri. The design is clever, the logic sound, and the result is fantastic. I would totally use again.”

Leigh

@Leighlo

“I love what Dillon has crafted for Orbri. The design is clever, the logic sound, and the result is fantastic. I would totally use again.”

Leigh

@Leighlo

“I love what Dillon has crafted for Orbri. The design is clever, the logic sound, and the result is fantastic. I would totally use again.”

Leigh

@Leighlo

“Thank you Dillon for creating a brand that brought new life to my project!”

Joris

@cactuskoding

“Thank you Dillon for creating a brand that brought new life to my project!”

Joris

@cactuskoding

“Thank you Dillon for creating a brand that brought new life to my project!”

Joris

@cactuskoding

Questions, Answered

Questions, Answered

The Clarity Call is a 30-minute focused session designed to unpack your brand challenges, goals, and where you’re trying to go next. We’ll cover your business overview, what success looks like, visual direction, and any current pain points with your brand identity. You’ll also get a clear breakdown of how we’ll work together, what to expect, explore whether Theory Dept. is the right fit. If your brand doesn’t reflect the business you’ve built, this is where we start fixing that.
The Clarity Call is a 30-minute focused session designed to unpack your brand challenges, goals, and where you’re trying to go next. We’ll cover your business overview, what success looks like, visual direction, and any current pain points with your brand identity. You’ll also get a clear breakdown of how we’ll work together, what to expect, explore whether Theory Dept. is the right fit. If your brand doesn’t reflect the business you’ve built, this is where we start fixing that.

Design meets direction.

Design meets direction.

Design meets direction.

For ambitious businesses who’ve outgrown their brand, Theory Dept delivers strategy-first design that aligns every touchpoint with your growth goals so your brand stops holding you back and starts driving you forward.

For ambitious businesses who’ve outgrown their brand, Theory Dept delivers strategy-first design that aligns every touchpoint with your growth goals so your brand stops holding you back and starts driving you forward.

Book Your Clarity Call

Book Your Clarity Call

Meet the Strategist Behind the theory

Meet the Strategist Behind the theory

I’m Dillon McIntosh, a brand strategist and designer with over a decade of experience helping businesses clarify who they are and how they show up. I’ve worked in-house at startups, inside agencies, and as a freelancer, designing everything from logos and marketing assets to identity systems, award-winning websites, and digital platforms.


Over the past 10 years, I’ve seen countless businesses struggle to build strong brand foundations. The result is often the same: missed opportunities to align with their customers, lead their market, and realise their full revenue potential.


That’s why I created Theory Dept. It connects strategy with design in a way that actually drives growth. The focus is on going beyond the visuals to solve deeper brand challenges with structure, clarity, and intent.

“I believe the best performing businesses understand that good design is what people see but strategy is what makes it stick.”

Dillon McIntosh,

Founder — Theory Dept.

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Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

5:34PM — Wed 10 Jun

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

5:34PM — Wed 10 Jun

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

5:34PM — Wed 10 Jun

Connect on Socials

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