Limited seats / Live, interactive / Recording included
…is fix their messaging
Not their funnel.
Not their features.
Not their pricing.
Their story.
As markets tighten and noise increases, the founders who enter 2026 with a sharp, clear, instantly understandable value proposition will win. The ones who don’t will blend in and pay for it in slower sales, weaker traction, and confused buyers.
This workshop helps you avoid that.
Friday, 19 December 2025
Sydney:
8:00 AM AEDT
Perth:
5:00 AM AWST
London:
9:00 PM GMT (Thu 18 Dec)
New York:
4:00 PM EST (Thu 18 Dec)
Los Angeles:
1:00 PM EST (Thu 18 Dec)
✓ Live, online workshop
✓ Recording included
✓ Limited seats
A focused, 90-minute live messaging teardown where you’ll watch the complete 5-step system from Unlock the Secrets to Selling a Product That Should Sell Itself applied to one attendee’s product in real time.
During the session, you’ll see the entire workflow:
Defining the ideal customer (Step 1)
Clarifying the core value proposition (Step 2)
Translating features into customer-language benefits (Step 3)
Auditing messaging consistency across touchpoints (Step 4)
Testing and refining the message with a simple loop (Step 5)
You’ll learn by watching the full teardown as it unfolds — giving you a clear, practical model you can use on your own product afterward.
One founder will be selected at random for the teardown.
Everyone else will observe, take notes, and gain a full understanding of the system.
This is not a “build your messaging live” workshop.It’s a deep, expert-led demonstration of a proven method.
Founders who know their product should be performing better and suspect messaging is part of the problem.
Ideal attendees include:
Product founders preparing for 2026 planning or GTM changes
Builders whose product is strong but hard to explain
Teams with inconsistent or overly generic messaging
Founders working to sharpen their narrative ahead of scaling outreach or fundraising
If customers don’t “get it” quickly, everything else becomes harder.This workshop helps fix that.
While only one product will be dissected live, every attendee will learn the foundational pieces of their own messaging during the session and leave with a complete system they can apply independently.
You’ll walk away with:
1.
A clear understanding of how to build your Ideal Customer Snapshot
The anchor of effective messaging. (Step 1)
2.
A practical demonstration of writing problem and outcome statements
So you can articulate why your product matters. (Step 2)
3.
A repeatable method for converting features into customer-language benefits
The shift that makes messaging resonate. (Step 3)
4.
A simple audit for tightening your messaging across all touchpoints
Think website, deck, emails, outreach etc. All aligned. (Step 4)
5.
A lightweight testing loop for refining your messaging over time
To keep it sharp and clear as your product evolves. (Step 5)
6.
A complete end-to-end view of the entire system applied to a real founder’s product
Watching a real teardown reveals insights you can’t get from templates.
7.
The full workshop recording
You can revisit the teardown, the explanations, and the live exercises anytime.
You’ll also receive:
The Unlock the Secrets to Selling a Product That Should Sell Itself guide
Access to the TheoryOS: Messaging & Positioning GPT to run the process on your own product
The workshop is $50 per founder.
It’s intentionally priced to ensure commitment while keeping access simple.
This isn’t a generic webinar or a slide deck walkthrough. It’s a structured, expert-led teardown based on a proven messaging system.
•
90 minutes
•
One founder selected for the live teardown
•
All participants observe and learn from the full process
•
Recording included
•
Live Q&A
•
Custom GPT guiding the structured workflow
If your message isn’t sharp, your product won’t get the attention it deserves.
This workshop helps you fix that. Seats are limited.
Seats are intentionally limited to maintain the quality of the session. Booking confirmation email will be sent once payment has been made.
Personalised
A deep analysis session that uncovers what is blocking growth and highlights the exact changes that will move your business forward. You walk away with a clear plan and immediate priorities.
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