Brakken Blades is a premium brand specialising in luxury utility knives designed for outdoor enthusiasts who value quality, craftsmanship, and durability. They approached TheoryDept. to develop a distinctive brand identity that would resonate deeply with individuals who seek refined tools built for both performance and style.

Our approach centred around balancing rugged elegance with sophistication, ensuring the brand communicated both strength and refinement. The logo was meticulously designed with clean lines and robust geometry, reflecting the precision and resilience synonymous with the products themselves.

A sophisticated colour palette, paired with elegant typography and carefully considered graphic elements, further enhanced the premium feel of the brand. Attention to detail was crucial, ensuring consistency across packaging, product visuals, and digital touchpoints.

The resulting identity elevates Brakken Blades beyond mere functionality—positioning them as a symbol of refined adventure and dependable performance, appealing to discerning customers seeking utility without compromising on style.