Her Revolution, a personal training brand focused on empowering women, partnered with TheoryDept. to develop a brand identity that reflects their mission of fostering strength, resilience, and community. The goal was to craft a visual identity that inspires confidence and clearly communicates a supportive fitness journey tailored specifically for women.

The visual direction emphasised bold yet approachable elements, incorporating vibrant, energising colours paired with empowering typography and dynamic, motivational imagery. The logo design encapsulates the brand’s spirit—confident, energetic, and welcoming—symbolising a powerful yet inclusive community.

Consistency and clarity across social media, marketing collateral, and digital platforms were crucial. Every element—from colour choices to typography—was carefully curated to create a cohesive, motivational brand experience that resonates with women ready to take control of their health and fitness.

The result is a compelling brand identity that positions Her Revolution as more than just fitness training; it's a movement committed to empowering women to achieve lasting change.