Overview

Her Revolution, a personal training brand focused on empowering women, partnered with TheoryDept. to develop a brand identity that reflects their mission of fostering strength, resilience, and community. The goal was to craft a visual identity that inspires confidence and clearly communicates a supportive fitness journey tailored specifically for women.

The visual direction emphasised bold yet approachable elements, incorporating vibrant, energising colours paired with empowering typography and dynamic, motivational imagery. The logo design encapsulates the brand’s spirit—confident, energetic, and welcoming—symbolising a powerful yet inclusive community.

Consistency and clarity across social media, marketing collateral, and digital platforms were crucial. Every element—from colour choices to typography—was carefully curated to create a cohesive, motivational brand experience that resonates with women ready to take control of their health and fitness.

The result is a compelling brand identity that positions Her Revolution as more than just fitness training; it's a movement committed to empowering women to achieve lasting change.

Design meets direction.

Design meets direction.

For ambitious businesses who’ve outgrown their brand, Theory Dept delivers strategy-first design that aligns every touchpoint with your growth goals so your brand stops holding you back and starts driving you forward.

Start with a no-pressure Brand Clarity Call. We’ll talk through your current brand challenges and whether this is the right fit.

Book A Clarity Call

Two Ways to Work Together.

Two Ways to Work Together.

Two Ways to Work Together.

Choose the option that best suits you.

Choose the option that best suits you.

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Not sure which is right for you?

Try the Engagement Guide — a fast, personalised tool that gives you an instant project quote based on your goals and brand stage.

Try the Engagement Guide

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Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

12:05PM — Tue 29 Jul

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

12:05PM — Tue 29 Jul

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

12:05PM — Tue 29 Jul

Connect on Socials

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