Sement is an Australian architectural firm specialising in innovative, concrete-based projects. They approached TheoryDept. to create a brand identity reflecting their modern, minimalist aesthetic and commitment to architectural durability and precision.

Inspired by concrete's inherent strength and contemporary appeal, I developed a clean, confident logo paired with a carefully curated typeface and neutral colour palette. The brand identity extended across a range of applications—from business cards and stationery to digital assets and branded materials—showcasing the versatility and refined simplicity of the new visual system.

The result is a cohesive, sophisticated identity that clearly positions Sement as a forward-thinking leader in modern architecture, resonating strongly with clients seeking reliable yet progressive design solutions.