Overview

Gather Exchange is an Australian cryptocurrency trading platform that needed a strong, trustworthy identity to stand out in the competitive crypto space. We collaborated closely with Gather Exchange to develop an engaging visual identity that connects with a diverse audience, from crypto beginners to seasoned traders.

Through careful exploration of the brand’s core values, we identified a need to balance professionalism with approachability. The resulting visual identity blends precision and minimalism, highlighting stability and transparency—key attributes desired by crypto investors.

The logo design features clean geometry and deliberate linework, symbolising clarity and trust within the digital finance landscape. Complementary branding elements were meticulously developed to maintain visual consistency across all platforms, ensuring a cohesive and professional presence.

This thoughtfully crafted identity positions Gather Exchange as more than just a trading platform—it’s now recognised as a reliable, accessible partner, helping Australians navigate the evolving cryptocurrency market with confidence.

Design meets direction.

Design meets direction.

For ambitious businesses who’ve outgrown their brand, Theory Dept delivers strategy-first design that aligns every touchpoint with your growth goals so your brand stops holding you back and starts driving you forward.

Start with a no-pressure Brand Clarity Call. We’ll talk through your current brand challenges and whether this is the right fit.

Book A Clarity Call

Two Ways to Work Together.

Two Ways to Work Together.

Two Ways to Work Together.

Choose the option that best suits you.

Choose the option that best suits you.

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Partner

A 90-day strategic sprint to align, activate, and scale your brand — with the option to keep growing together.

Our flagship engagement, guided through a structured 3-phase process:

Phase 1: Clarity Formula™

Phase 2: Identity Method™

Phase 3: Activation System™

Together, we build your brand from the inside out and apply it where it drives the most impact.

Ideal if you want a strategic partner to build and embed your brand throughout your business.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Brand Theory Package

A 6-8 week, fixed-scope, strategy-first rebrand for businesses ready to refresh how they show up.

If you need a brand reset without ongoing support, this package delivers the essentials. We’ll work through a focused version of the Clarity Formula™ and Identity Method™, giving you a refined strategy and identity system that’s fast, focused, and future-proofed.

Ideal if you want clarity, a confident identity, and a fresh foundation to grow from.

Learn more

Not sure which is right for you?

Try the Engagement Guide — a fast, personalised tool that gives you an instant project quote based on your goals and brand stage.

Try the Engagement Guide

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Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

9:24PM — Sat 13 Jun

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

9:24PM — Sat 13 Jun

Connect on Socials

Get In Touch

contact@theorydept.com

LOCATION

Lake Macquarie, NSW, Australia

Time

9:24PM — Sat 13 Jun

Connect on Socials

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